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I. Basic Functional Requirements

1. Absorbency: Consumers primarily focus on the absorbency of towels, which is an important indicator of towel quality.
2. Softness: Soft and comfortable towels provide a better user experience and are an important consideration for consumers when choosing towels.
3. Durability: Consumers hope that towels can withstand long-term use without easy damage.

II. Fashion and Personalization Requirements

1. Style and Design: With the improvement of living standards, consumers have higher requirements for the style and design of towels, tending to choose products with fashion sense and personalization.
2. Colors and Patterns: A variety of colors and patterns can meet the aesthetic needs of different consumers and enhance the desire to purchase.

III. Health and Safety Requirements

1. Eco-friendly Materials: Consumers are increasingly concerned about the material of towels and prefer products made from eco-friendly and renewable materials.
2. Antibacterial and Deodorizing Functions: Towels with antibacterial and deodorizing functions can provide a healthier living environment and are favored by consumers.

IV. Cost-effectiveness Requirements

1. Reasonable Price: Under the premise of meeting quality requirements, consumers hope that the price of towels is reasonable and within their budget range.
2. Value for Money: Consumers pursue cost-effective products, that is, the quality and functions of towels match their prices.

V. Online Purchase Requirements

1. Convenience: E-commerce platforms and social media provide consumers with convenient shopping channels, meeting their needs for shopping anytime and anywhere.
2. Interactivity and Word-of-Mouth Communication: Online platforms facilitate consumers to view product reviews, interact with other consumers, and thus make wiser purchasing decisions.

VI. Brand and Reputation Requirements

1. Brand Reputation: Well-known brands can often provide more reliable product quality and after-sales service, winning the trust of consumers.
2. Word-of-Mouth Communication: Good reputation can enhance consumers’ purchasing confidence and promote product sales.

In summary, the consumer demand in the towel industry covers multiple aspects such as basic functions, fashion personalization, health safety, cost-effectiveness, online purchase, and brand reputation. To meet these diverse needs, towel companies need to continuously innovate products, improve quality, optimize services, and strengthen online marketing and brand building to stand out in the fierce market competition.