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The towel industry’s main consumer groups mainly include household consumers, hotels, and catering enterprises. These consumer groups have significant differences in income levels, consumption habits, and preference demands, thus forming different consumption patterns and selection criteria.

Household Consumers
Features: Household consumers are one of the main consumer groups in the towel industry. They pay attention to the practicality, comfort, and cost-effectiveness of towels. When purchasing towels, household consumers usually consider factors such as the material, thickness, water absorption, and durability of the towels to meet the needs of daily cleaning and use.
Consumption Trend: With the improvement of living standards, household consumers have higher requirements for the quality and functionality of towels. Personalization, fashion, and quality have become consumption trends.

Hotels and Catering Enterprises
Features: Hotels and catering enterprises are also important consumer groups for towels. They usually purchase towels in batches for guest room services and cleaning of dining places. These enterprises pay more attention to the durability, water absorption, and hygiene of towels.
Consumption Trend: With the increasing attention to hygiene and comfort by consumers, hotels and catering enterprises have an increasing demand for high-quality towels.

As consumers’ attention to quality of life and personal health increases, towels, as a necessity in daily life, show a continuous growth trend in market demand. Quality and functionality have become the focus of consumption. Consumers pay more attention to quality and functionality when choosing towels, such as water absorption, softness, antibacterial, and environmental protection characteristics. The demand for brand and personalization is obvious. Consumers’ demand for towel brands and personalization is increasing day by day, and brand image and product design have become important factors attracting consumers