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Brooks Brothers Home Collection offers a selection of luxury bedding, bath towels and bathrobes
NEW YORK, April 20, 2022 /PRNewswire/ — America’s oldest brand, Brooks Brothers, today announced a new home collection in partnership with Turko Textile.The Elevated Collection offers a wide range of luxurious pillows, quilts, bath towels, bathrobes and more.It is inspired by Brooks Brothers’ rich American heritage and unique brand DNA.From the iconic sheep and ribbon logo to the classic Brooks Brothers script logo, the iconic branding will be paired with the brand’s signature contrasting colors, raised textures, chevron borders and other unique Brooks Brothers design elements made by Made from the finest Turkish cotton.
Turko Textile produces top quality home textiles made in Turkey and is an official licensee of the Brooks Brothers Home Collection.The collection includes towels and bathrobes made from high-quality long-staple Turkish cotton for ideal weight and absorbency.The shower curtain is woven from 100% combed long-staple cotton for a soft, elegant and textured finish.Premium bedding in the home collection includes pillows and quilts, upholstered with goose down, wool, linen, bamboo and microfibre from Turkey.
“Before launching the Brooks Brothers Home Collection, our design team studied the brand’s rich history and DNA, starting with men’s furniture, hats and shoes. They expanded into sheep logo clothing, oxfords, plaids in the early 1900s The classic fabrics of check, madras, tie stripes and cotton. Now, we are excited to draw elements from Brooks Brothers’ remarkable heritage and create this category for brand loyalists and a new audience,” Brooks Brothers creative director Ginny Hilfiger said.
Susan McCarty, Senior Vice President, Lifestyle Brands at ABG, added: “Through this partnership, we are able to bring the heritage and DNA of Brooks Brothers into the homes of consumers in the United States and Canada. ABG continues to build out the Brooks Brothers lifestyle strategy” by defining a focus on of key categories, including fragrances, children’s clothing and accessories.We are excited to introduce Brooks Brothers Home as a new category of the brand.”
The Brooks Brothers Home Collection will be available to consumers starting in spring 2022.Major retailers offering home collections will include Saks Fifth Avenue, Macy’s, Gilt-Ruelala, Hudson Bay and Touch of Modern.
Founded in 1818, Brooks Brothers was the first American brand to offer ready-to-wear, and has continued its history with iconic products including: seersucker, madras, argyle and easy-press shirts.More than two centuries later, Brooks Brothers proudly upholds the same traditions and values ​​that have made it a destination for every generation of ladies and gentlemen.Since its founding in New York 202 years ago, Brooks Brothers has become a legendary international retailer with 200 stores in North America and 500 stores in 45 countries around the world, with a strong commitment to service excellence, quality , style and value.
Founded in 2014, Turko Textile started small but had a big idea: to provide the high demand market in the US with elegant and functional top quality home textiles made in Turkey.This vision is fulfilled by foundational brand Enchante Home, which offers consumers casual, affordable luxury in the form of a range of hammams, beach towels and bedding.Turko Textile products are proudly produced by two of Turkey’s largest textile manufacturers using the finest yarns and materials, reflecting the company’s dedication to quality, comfort and versatility.The quality of Turko Textile products is certified by several certifications, including ISO 9001, organic certifications GOTS and EKOTEX, all of which are recognized and accepted worldwide.